We chose two of our user groups to be the focus of advocacy materials: academic authors and senior managers (it is assumed that librarians are mostly already sold on this technology, and don't need the same level of persuasion). For each of these groups we chose a couple of advocacy mediums, thus:
- Academic authors:
- Postcards; to be handed out at events, available for collection at library front desks, attached to pay cheques, etc.
- DL (0.3 A4 size) How-To leaflet; to be handed out at events, available for collection at library front desks, etc. Ideal for pinning next to your computer monitor.
- Poster; to be pinned up all over campus
- Senior managers:
- Postcards; to be handed out at events, available for collection at library front desks, etc.
- A4 product sheet; to be handed out at events, or delivered directly to senior manager's offices
Each of these wireframes can then be taken by the project partners and instantiated in their institutional colours, designs, fonts and so forth. This process ensures that the generic project outputs are appropriate for all institutions undertaking a CRIS to Repository link, irrespective of their software solution, and also does not enforce any kind of branding upon the adopting institution.
- Richard Jones, Symplectic Ltd